Manipulation Strategies

Most of this text is not mine: it is quotes by Noam Chomsky. And frankly I am surprised how come he is still alive and well...
I could NOT find the text in English, the quotes below are "translated" from a Brazilian version of the text. I made a small effort to make the text have some meaning

1. THE STRATEGY OF DISTRACTION OF ATTENTION
The fundamental element of social control is the strategy of distraction, which is to divert public attention from the important issues that are determined by economic elites and political changes through the technique of successive flooding of diversion and insignificant information. The strategy of distraction is also necessary not to allow the public to be interested in knowledge in science, economics, psychology, neurobiology and government.
"Keep the public's attention detached from the real social problems, captive threads that have no meaning. Keep the public busy, so far as to have no time to think - back to the farm, like the other animals "(excerpt from the text: silent weapons for quiet wars).

2. CREATING PROBLEMS AND THEN OFFERING SOLUTIONS
This method is also called "problem-reaction-solution". This creates a problem, a planned "state" to be offered a certain reaction from the world, to define the steps that the authority wants to make him accept it.
For example: Allow urban violence or organized deadly attacks to unfold and intensify, designed to make people require safety laws and policies at the expense of liberty.
Or even: Create a crisis in order for the decline of social rights and the dismantling of public services to be accepted as a necessary evil,.

3. STRATEGY OF IMPLEMENTATION IN PHASES
For the unacceptable to be acceptable, it is sufficient to gradually implement them in a number of steps, little by little, over successive years. In this way it was imposed in the 80's and 90's the new socioeconomic conditions like neoliberalism, nonexistent state, privatization, uncertainty, flexibility, massive unemployment, wages do not guarantee a decent income, so many changes that would have sparked a revolution if were applied overnight.

4. STRATEGY OF POSTPONEMENT
Another way to accept an unpopular decision is to present it as "painful but necessary", securing the consent of the people at that time and applying it in the future.
It is easier to accept a future sacrifice over one immediate.
Firstly because the effort is not paid directly, and secondly because the public, the mass always tends to naively hope that "things will be better in the future" and that the necessary sacrifices could be avoided.
This gives the public more time to get used to the idea of change and to accept it when the time comes

5. ADDRESS THE PUBLIC AS IT IS IN CHILDHOOD
The majority of advertising aimed at using public reason, arguments, personalities and tone of voice, all as if the viewer is a small child or mentally retarded.
The more they want to deceive the viewer the more they adopt a baby tone.
Why not? "If someone speaks to a person like it is 12 years or less, the subject is likely to slide into a reaction stripped of any critical thinking, like it is a young child (see Quiet Arms for quiet wars).

6. USE EMOTION MORE THAN LOGIC
The use of emotion is a classic technique in order to short-circuit logic analysis and critical thinking in individuals. On the other hand, the use of emotion opens the door to access the unconscious and implant ideas, desires, fear, coercion or encouragement of certain behaviors.

7. KEEP THE AUDIENCE IN IGNORANCE AND MEDIOCRITY
Make the public is unable to understand the methods and technologies used to control and enslave it... "The quality of education given in the lower social classes should be the poorest and most moderate possible so that the gap of ignorance between the lower and upper social class is and remains impossible to bridge (see Quiet weapons for quiet wars).

8. ENCOURAGE AUDIENCES TO BE SATISFIED WITH MEDIOCRITY
Promote to the public the idea that it is fashionable to be stupid, vulgar and uneducated ...

9. STRENGTHEN SELF GUILT
Make people believe that they alone are guilty of misfortune because of their lack of intelligence, skills or efforts. So people instead of rebelling against the economic system, devalue themselves and feel guilty, which creates a general state of depression... And without action, there is no revolution.

10. THE SYSTEM KNOWS PEOPLE BETTER THAN THEY KNOW THEMSELVES
Over the past 50 years, the rapid progress of science has created a growing gap between public understanding of those who own and operate the ruling elite. Thanks to biology, neurobiology and applied psychology, the system has reached an advanced understanding of people, both physically and psychologically. The system is able to better know the "average person" than what he knows himself. This means that in most cases, the system has more control and great power over people, greater than that which they carry themselves.